Creating implies defining goals, making decisions, presenting the idea, communicating their value to others and establishing alliances, but also overcoming fears, learning to negotiate, mastering the ego, living with failure, releasing control and enjoying the process. So stop overthinking, open the book “Look for how 2”, laugh with the illustrations and get down to work. Attend this book presentation in the presence of its authors, Camila Sánchez Bolaño and Arturo Saldívar Rosales. Camila Sánchez Bolaño Journalist, writer, bookseller and cultural promoter. He began his professional career at the Foro TV newsroom. She has been head of cultural content on Ibero Radio and Locutora on MVS Noticias and on Ibero Radio. She is currently editor of Newsweek magazine in Spanish. His first novel, Palo Ópritos, was published in 2023. Arturo Saldívar Rosales Producer and writer. He began his career as production coordinator for concerts in Mexico, among which Madonna and Metallica stand out. He produced various programs for Ibero Radio and the 40 Principales. He was creative director of Talent Land and creative advisor to Warner Bros Discovery. He is currently a producer of the Reference North, FICUU and TEDX CDMX festivals. Thursday 22 October | 6:00 pm Reading room Public library Free entry