As founders, these are some of the toughest questions you’ll ever face. At 414 Capital, we specialize in guiding mid-market companies through this exact dilemma. With an average of +10 successful transactions closed every year, we’ve seen firsthand what makes a deal attractive — and what turns buyers away. In this session, we’ll share: Timing Secrets: The signals that tell you it’s the right moment to seek liquidity. Buyer’s Mindset: How strategic and financial buyers evaluate your business. Real Stories: Lessons from entrepreneurs who navigated successful exits. Practical Takeaways: What you can start doing today to maximize future value. We’re not just bankers in suits — we’ve worked as Endeavor mentors and are deeply committed to empowering Mexico’s entrepreneurial ecosystem. Think of this as a chance to peek behind the curtain and understand the playbook buyers use, so you can take control of your company’s destiny.